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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. In addition to thriving DTC operations, there are now 26 physical Parachute stores located across the US. This is where Parachute comes into play.

Marketing 244
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Chico’s Appoints Company Veteran as New CFO

Retail TouchPoints

Chico’s FAS has appointed David Oliver, SVP – Finance, Controller and Chief Accounting Officer, to the role of EVP – CFO and Chief Accounting Officer, effective June 24, 2023. Current EVP – CFO Patrick Guido has resigned to accept a position at another company where he can be located closer to his family.

Finance 263
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Inditex To Shutter Up To 1,200 Non-Zara Stores As It Pivots Toward E-Commerce

Retail TouchPoints

Most of the closures are expected to be smaller, non- Zara branded locations, and the retailer also plans to open 450 new stores fitted with the latest sales integration technology. The retailer expects online sales to account for 25% of its total by 2022, up from 14% in fiscal 2019.

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Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores

Retail TouchPoints

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. The pandemic helped, of course, but that alone cant account for the companys impressive growth over the past 13 years. Instacart executives celebrate the company’s IPO on Sept. Image courtesy Instacart.)

Grocer 191
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The Ethical Shopping Journey

Retail TouchPoints

Other values-driven brands could be found at health food stores, but The Body Shop was the only store that carried a wide range of personal care and beauty products from a single brand in one location. At the time, there was no online shopping. Customers had very little choice. The Imperative.

Shopping 284
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. Team development The LSKD team prides itself on actively creating a learning culture that encourages collaboration and accountability.

Planning 264
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KYC Strategies That Help E-Retail Platforms Mitigate Fraud

365 Retail

The verification process begins as soon as an individual initiates the process of opening an account or any form of financial activity. These models consider factors like location, device type, and transaction value to determine the likelihood of fraud.