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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

Marketing 331
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. AI is central to powering digital ad campaigns — and we can be certain there’s much more innovation to come — but its black box nature leaves many advertisers struggling to optimise campaigns like Performance Max.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free. of all clicks.

Shopping 252
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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

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From Side Hustle to Market Leader: How Fraser Smeaton Built Morph Costumes into a Global Fancy Dress Giant

365 Retail

Between 2012 and 2015 there were some trying times as we worked out how to pivot the business and exploit the untapped market that the Morphsuits phenomenon had proved existed. Today we employ more than 50 people and our latest accounts showed turnover of £42m. Where do you advertise your products? Where are you at now?

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Lotions, serums, sunscreens and other skincare products typically advertise whitening on the label. Beauty retail channels: Have a bet all ways Researcher Kantar Retail states that e-commerce is the leading channel for Thai beauty purchases, accounting for 27 per cent of market share. Skincare products accounted for US$2.6

Marketing 130