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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

By 2011 UNIQLO had sold nearly 200 million HeatTech items globally. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. UNIQLO’s breakout moment happened 20 years ago when it launched its HeatTech line of merchandise in 2003.

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The First 60 Seconds: How to Grab and Hold a Buyer’s Attention During a Pitch

Rangeme

2 Daniel Kahneman, Thinking Fast and Slow, (Farrar, Straus and Giroux, 2011) The brain doesn’t like ambiguity; it would rather make quick, clean decisions devoid of nuance. ↑ 2 Daniel Kahneman, Thinking Fast and Slow, (Farrar, Straus and Giroux, 2011). Kahneman’s research shows that our expectations tend to be self-fulfilling.

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app payments in 2011. Back in 2009 it launched its mobile app. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Do you like this content?

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lululemon’s Strategy for Success, 5 Things to Emulate

Indigo 9 Digital

By Tricia McKinnon In a turbulent retail sector, lululemon is a bright spot. It is one of the best retailers in the world with a growth trajectory that leaves many envious. In 2011 lululemon brought in $1 billion in revenue, a decade later it is a $6 billion company in terms of revenue. Stretchy yoga pants, is that all it takes?

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Everlane is a clothing brand that sells high quality basics (cashmere sweaters, cotton t-shirts and jeans) but at lower prices than retailers like J.Crew. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Do you like this content?

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A Never-Do Guide: Costly Mistakes Entrepreneurs Shouldn’t Do

Rangeme

Consumers thought the new sweet drink had little connection to the brand’s salty snacks, which confused them and eroded the core brand’s value. 4 Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page. Lesson: Never assume brand equity will translate to new brand extensions. 5 Glass, Sandie. .

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app mobile payments in 2011. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content?