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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

Retail TouchPoints

While Stitch Fixs human-centered approach to AI hasnt changed since it was founded in 2011, the world around the company has changed dramatically. Funderburk and Zamansky shared how the company is doubling down on its human-centered AI approach to create a more customer-centric shopping experience and return the company to growth.

Returns 279
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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 246
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 263
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From Flagships to Rollouts: Bringing New Luxury Retail Concepts to Market

Retail TouchPoints

The most successful in-person retail concepts closely align the shopping experience with guest expectations. Make the Aesthetics Seamless Details matter in the creation of a unique and elevated shopping experience, and no detail is too small. Requests for amenities and information should result in fast, user-friendly responses.

Marketing 260
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Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience

Retail TouchPoints

Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber. Because the experience — which is available now for U.S.

Shopping 254
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How Poshmark’s In-Person Events Drive Livestreaming Results

Retail TouchPoints

PoshFest also creates opportunities for resellers to network with each other and capture compelling Instagram and TikTok -worthy content for their marketing channels. Community marketing is basically the new loyalty marketing, Young said. Now, were getting people who love the brand.

Marketing 147
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B2B Marketplace Faire Accelerates the Digitization of an Underserved Market: Wholesale

Retail TouchPoints

Bringing Silicon Valley-Style Innovation to Wholesale In 2011, Rhodes was working for payments solution Square in Silicon Valley while running a side hustle as a wholesale distributor for New Zealand-based Blunt Umbrellas. “It Olive Et Al “shop” on Faire. I’m going to flood the market with an undercut of the same product.’

Wholesale 264