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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 230
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What Bapcor can learn from Bain’s long track record of PE bids

Inside Retail

From one analyst’s perspective, the Australian mergers and acquisitions landscape is considered to be relatively subdued, but there are signs that confidence in the market is returning. billion after the share market closed on June 7. He added that “even if [the company does not go public], the market won’t be down forever,” he said.

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Central Group snaps up KaDeWe’s remaining assets. What’s next?

Inside Retail

Implications for Central Group Entering the continent in 2011 with the acquisition of Rinascente, the Chirathivat family-owned conglomerate operates 40 luxury department stores across seven European countries. According to GlobalData, the Europe luxury retail market size was US$109.8

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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
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Let them eat $20 smoothies: How Erewhon is reinventing luxury groceries

Inside Retail

Fast forward to 2011, when entrepreneurial husband-wife duo Tony and Josephine Antoci acquired Erewhon, which had relocated to California, and set about creating a luxury food retail empire. Global data and business intelligence platform Statista reported that the size of the wellness market worldwide reached about $5.61

Grocer 278
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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. In some ways, this makes Réthoré the perfect CEO for Jurlique, which was acquired by the Japanese cosmetics company Pola Orbis Holdings in 2011 and has a strong presence in Asia.

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Retail appointments of the week

Inside Retail

He launched AmazonFresh in 2007 and has served on the e-commerce company’s senior leadership team since 2011. “I It’s worth remembering that Amazon currently only represents about 1 per cent of the worldwide retail market segment share, and 85 per cent of that worldwide market segment share still resides in physical stores,” Jassy said. “If

Finance 130