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Behind Eggslut’s fall in Asia: The harsh reality of the F&B market 

Inside Retail

This level of excitement is not uncommon for international F&B brands entering markets like Singapore and Hong Kong, where media hype and consumer curiosity often drive long lines. Founded in Los Angeles in 2011 by chef Alvin Cailan and his cousin Jeff Vales, the chain currently operates 12 locations globally. What went wrong?

Marketing 130
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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. This agility improves campaign effectiveness and allows them to adjust strategies quickly in response to market changes.

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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

Retail TouchPoints

While Stitch Fixs human-centered approach to AI hasnt changed since it was founded in 2011, the world around the company has changed dramatically. Stitch Fix Transformation: Making the Exchange More Two-Way Its a good model; in fact, when Stitch Fix first came on the scene in 2011 it felt revolutionary.

Returns 279
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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

When to innovate and iterate product Hokas original Bondi came to market in 2011 and revolutionised the performance shoe industry with its balance of extremely lightweight materials paired with maximal cushioning. Innovation is entwined into Hokas DNA every new product launch is grounded in years of research, engineering and testing.

Marketing 245
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Poshmark to exit Australia to focus on core markets

Inside Retail

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. billion last year.

Marketing 263
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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 246
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 263