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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

Retail TouchPoints

While Stitch Fixs human-centered approach to AI hasnt changed since it was founded in 2011, the world around the company has changed dramatically. Stitch Fix Transformation: Making the Exchange More Two-Way Its a good model; in fact, when Stitch Fix first came on the scene in 2011 it felt revolutionary.

Returns 279
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From Flagships to Rollouts: Bringing New Luxury Retail Concepts to Market

Retail TouchPoints

The most successful in-person retail concepts closely align the shopping experience with guest expectations. You’ll want your rollout to result in mass-customized designs, as personalized as possible, that elevate sales associates to the role of a trusted expert partner or even a friend.

Marketing 260
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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Patel Goyal has worked at Etsy since 2011, starting her career with the maker marketplace as Director of Marketplace Integrity, Trust and Safety — the first person to fill this role. I have no doubt Kruti is the right leader for Depop’s next chapter as we focus on nurturing its passionate community and improving the customer experience.

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How Poshmark’s In-Person Events Drive Livestreaming Results

Retail TouchPoints

PoshFest also creates opportunities for resellers to network with each other and capture compelling Instagram and TikTok -worthy content for their marketing channels. Community marketing is basically the new loyalty marketing, Young said. Now, were getting people who love the brand.

Marketing 147
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Really, Truly Fake: The RealReal ‘Opens’ Counterfeit Handbag Store on Canal Street

Retail TouchPoints

The RealReal makes a concerted effort to keep counterfeit luxury items off the market, removing approximately 5,000 fakes each month (a total of 250,000 since 2011). So what are these faux handbags doing in a RealReal retail store located on NYC’s Canal Street, a notorious knockoff hub?

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Bang & Olufsen re-opens Ealing showroom following refurbishment

Retail Focus

Having closed its doors in late March to undergo a comprehensive refurbishment, Bang & Olufsen is delighted to announce that the store is now ready to re-open to welcome new and loyal customers alike. We believe in providing interactive and memorable experiences for customers shopping for high-end audio and visual products.

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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Our major wholesale accounts are managed in-house.

Marketing 178