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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. This agility improves campaign effectiveness and allows them to adjust strategies quickly in response to market changes.

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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

According to Green, Hoka is focused on zigging when the competition is zagging by spending a lot of time with consumers to deep dive into what runners look for in high-performance footwear. The way we test the product is performance driven and the way we market the shoe will always be performance driven, concluded Green.

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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

Retail TouchPoints

While Stitch Fixs human-centered approach to AI hasnt changed since it was founded in 2011, the world around the company has changed dramatically. In mid-2024, under the leadership of new CEO Matt Baer, Stitch Fix launched a sweeping transformation strategy aimed at regaining its former standing as consumers go-to for personalized fashion.

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Behind Eggslut’s fall in Asia: The harsh reality of the F&B market 

Inside Retail

This level of excitement is not uncommon for international F&B brands entering markets like Singapore and Hong Kong, where media hype and consumer curiosity often drive long lines. Founded in Los Angeles in 2011 by chef Alvin Cailan and his cousin Jeff Vales, the chain currently operates 12 locations globally.

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From Saks to self-care: Barrière co-founder Cleo Davis-Urman’s career in retail

Inside Retail

Cleo Davis-Urman: Coming from an editorial and fashion styling background in my early career, I first got started in the fashion retail industry when I entered Moda Operandi in 2011 and later on at Saks Fifth Avenue in 2015.

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Dude Wipes secures private equity investment

Retail Dive

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Now, we’re teaming up with TSG Consumer to take this thing to a whole new level.” You can unsubscribe at anytime.

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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. Despite their work with creators across varying platforms, we’re still seeing an $18 billion chasm between retailers and consumers.