Remove 2011 Remove Consumer Remove Marketing
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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. But consumers can also make one-off purchases on the site. Each week, 20-30 new beers come online, ensuring plenty of choice for curious consumers. “We’ve

Consumer 231
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. Despite their work with creators across varying platforms, we’re still seeing an $18 billion chasm between retailers and consumers.

Marketing 218
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Etsy Enters Booming Resale Sector with $1.6B Acquisition of Depop

Retail TouchPoints

billion as it looks to extend its reach both in the apparel sector and with Gen Z consumers. Depop’s peer-to-peer marketplace for secondhand fashion is the 10 th -most-visited shopping site among Gen Z consumers in the U.S., Founded in 2011, the marketplace first launched in the UK and then expanded to the U.S. and Australia.

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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

According to Green, Hoka is focused on zigging when the competition is zagging by spending a lot of time with consumers to deep dive into what runners look for in high-performance footwear. The way we test the product is performance driven and the way we market the shoe will always be performance driven, concluded Green.

Marketing 237
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Really, Truly Fake: The RealReal ‘Opens’ Counterfeit Handbag Store on Canal Street

Retail TouchPoints

The RealReal makes a concerted effort to keep counterfeit luxury items off the market, removing approximately 5,000 fakes each month (a total of 250,000 since 2011). So what are these faux handbags doing in a RealReal retail store located on NYC’s Canal Street, a notorious knockoff hub?

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Trove Promotes President to CEO as Founder Takes Executive Chairman Title

Retail TouchPoints

Former CEO Andy Ruben, who occupied the position since founding the company in 2011, will continue to work with Trove as its Executive Chairman. Her career, spanning more than 20 years, includes general management, marketing and commercial responsibilities including global consumer goods, payments, ecommerce and digital marketing.