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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

billion) in the year ending August 2022 UNIQLO has its eyes set on becoming the number one clothing retailer in the world. Technical clothing and classic designs all at affordable prices are some of the keys to UNIQLO’s success. Budget conscious consumers flocked to the retailer to buy its inexpensive clothing. With sales of 2.3

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The First 60 Seconds: How to Grab and Hold a Buyer’s Attention During a Pitch

Rangeme

2 Daniel Kahneman, Thinking Fast and Slow, (Farrar, Straus and Giroux, 2011) The brain doesn’t like ambiguity; it would rather make quick, clean decisions devoid of nuance. 4 Adrian Ward, The Neuroscience of Everybody’s Favorite Topic, Scientific American, 2013, [link] Those people are lost at sea and don’t even know it. Embellishment.

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lululemon’s Strategy for Success, 5 Things to Emulate

Indigo 9 Digital

By Tricia McKinnon In a turbulent retail sector, lululemon is a bright spot. It is one of the best retailers in the world with a growth trajectory that leaves many envious. In 2011 lululemon brought in $1 billion in revenue, a decade later it is a $6 billion company in terms of revenue. At 20,000 sq.

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Then it began offering in app payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Back in 2009 it launched its mobile app. Do you like this content?

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Everlane is a clothing brand that sells high quality basics (cashmere sweaters, cotton t-shirts and jeans) but at lower prices than retailers like J.Crew. Using Warby Parker’s home try on program customers are given the option of trying on five pairs of glasses at home which Warby Parker sends to customers free of charge.

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Then it began offering in app mobile payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so.

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A Never-Do Guide: Costly Mistakes Entrepreneurs Shouldn’t Do

Rangeme

Review your strategic plan at least semi-annually to keep it relevant and on track. Consumers thought the new sweet drink had little connection to the brand’s salty snacks, which confused them and eroded the core brand’s value. 4 Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page. Kogan Page.