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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. Even small networks can run campaigns at scale without investing in a large internal ad ops team by tapping into ad exchanges and supply-side platforms.

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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

Retail TouchPoints

If you’ve never had someone dress you, you may not realize what an intimate thing it is, said Sarah Funderburk,VP of Styling and Client Support at Stitch Fix in an interview with Retail TouchPoints. Were always looking at how we can actually achieve this balance, and not overswing in any one direction.

Returns 279
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Behind Eggslut’s fall in Asia: The harsh reality of the F&B market 

Inside Retail

During the opening weeks of Eggslut, there were queues of people who wanted to try it because it was the hot new restaurant that drew strong social media buzz, Dr Guy Llewellyn, assistant professor at EHL Singapore Campus, told Inside Retail. However, sustaining that momentum is a different challenge altogether. What went wrong?

Marketing 130
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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 246
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. A dull hook isn’t likely to get you any fish (read: customers) at the end of the day.

Marketing 263
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Macy’s Partners With Target Evolution to Sell Teen Entrepreneurs’ Products at Texas Off-Mall Store

Retail TouchPoints

Macy’s is launching a retail concept aimed at entrepreneurs in the 12-to-19 age group in partnership with Target Evolution , a Texas-based nonprofit created to fight youth unemployment. Target Evolution was founded in 2011 to provide solutions to the common problem of youth unemployment.

ATS 246
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From Flagships to Rollouts: Bringing New Luxury Retail Concepts to Market

Retail TouchPoints

This is as true for new brands as it is for well-established ones: there are substantial benefits to a collaborative approach in which marketing and design teams work hand-in-glove to develop and roll out new brick-and-mortar retail concepts. As an example, the design of the first U.S.

Marketing 260