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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. The Chinese ecommerce market is expected to be worth $3.3 The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo.

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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Patel Goyal has worked at Etsy since 2011, starting her career with the maker marketplace as Director of Marketplace Integrity, Trust and Safety — the first person to fill this role. While Raga has resigned to “pursue personal ventures,” according to Etsy, she will remain as an advisor to Depop until Sept. billion acquisition.

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Coke CEO talks most memorable campaigns and the future of AI-driven advertising

Inside Retail

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). CocaCola is best-in-class when it comes to creating marketing moments and creative campaigns that resonate. billion 8 oz beverages a day.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. In some ways, this makes Réthoré the perfect CEO for Jurlique, which was acquired by the Japanese cosmetics company Pola Orbis Holdings in 2011 and has a strong presence in Asia.