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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Costco Must Pay $2M Over Misleading Flushable Wipes

Retail Wire

Costco has agreed to a $2 million settlement in response to a class action lawsuit alleging the false advertising of its Kirkland Signature Moist Flushable Wipes.

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DFS ramps up its in-house programmatic advertising strategy

Retail Times

Leading furniture retailer DFS is sitting pretty after significantly increasing its return on ad spend (ROAS) since in-housing programmatic advertising with Quantcast. The partnership with the global adtech firm dates back to 2011 and has been direct since 2021.

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo. Forever 21 first entered China in 2008 but left the country a year later.

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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Patel Goyal has worked at Etsy since 2011, starting her career with the maker marketplace as Director of Marketplace Integrity, Trust and Safety — the first person to fill this role. While Raga has resigned to “pursue personal ventures,” according to Etsy, she will remain as an advisor to Depop until Sept. billion acquisition.

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Coke CEO talks most memorable campaigns and the future of AI-driven advertising

Inside Retail

In 2011, Coke delivered a campaign known internally as Project Connect but to the rest of the world it was known as Share a Coke. However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements.

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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

During his 35-year career, Sichel served as the Chief Marketing Officer at Burlington Stores for eight years , from 2011 to 2019, with a focus on ecommerce and strategy. Sichel will manage fully integrated marketing and customer strategies for Bed Bath & Beyond, buybuy BABY and Harmon.

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