DTC footwear brand Oofos opens first stores
Retail Dive
JUNE 10, 2025
The brand will test consumer reaction through these stores and then decide if it wants to expand further in physical retail, according to Chief Marketing Officer Liz White. Oofos was founded in 2011 by a team of footwear veterans that included Panaccione, Paul Brown, Juan Diaz, and Steve Liggett. Here’s why. By Daphne Howland • Dec.
Let's personalize your content