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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. This agility improves campaign effectiveness and allows them to adjust strategies quickly in response to market changes.

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Behind Eggslut’s fall in Asia: The harsh reality of the F&B market 

Inside Retail

This level of excitement is not uncommon for international F&B brands entering markets like Singapore and Hong Kong, where media hype and consumer curiosity often drive long lines. Founded in Los Angeles in 2011 by chef Alvin Cailan and his cousin Jeff Vales, the chain currently operates 12 locations globally. What went wrong?

Marketing 130
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 263
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Nordstrom Financial Chief Bramman Steps Down; Insider Appointed Interim CFO

Retail TouchPoints

SVP and Chief Accounting Officer Michael Maher will step into the role on an interim basis while the company conducts an internal and external search for a permanent CFO. “As Maher has more than 25 years of finance and accounting experience and joined Nordstrom in 2009 as controller.

Finance 278
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Torrid Appoints Retail Veteran as New CEO

Retail TouchPoints

Chinwe Abaelu, SVP and Chief Accounting Officer, will serve as Principal Financial Officer until Torrid appoints a new CFO. As Torrid’s CCO, Muñoz will manage product, design, product development, fabrication, sourcing, technical fit, creative marketing and merchandising. Former PVH Corp.

Apparel 263
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Our major wholesale accounts are managed in-house.

Marketing 178
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Why Adtech Embracing AI and Automation is a Risky Long-Term Play

Retail TouchPoints

This technology is used to personalize content at scale and generate content for marketing campaigns and informational pages. The lack of data — from market and sales analysis to first-party consumer data — makes it much harder to compete on a number of fronts. As a mid-tier brand, you’re saddled with a much weaker engine.