article thumbnail

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

article thumbnail

Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology.

Consumer 279
article thumbnail

NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

From Z to A: Generation Alpha (consumers born after 2010, meaning the oldest are about to enter their teen years) will number more than 2 billion worldwide by 2025, and they’re already demonstrating their influence on family spending.

Consumer 289
article thumbnail

PayPal preparing US$45 billion bid for Pinterest

Inside Retail

. “(The) combination would be a significant positive for PayPal’s ongoing monetization initiatives on both sides of its merchant and consumer platforms, especially if Pinterest’s social commerce platform gets integrated with Honey’s AI into PayPal’s destination app,” Wedbush analysts wrote in a note.

article thumbnail

Retail Trends in 2025: Key Shifts and Opportunities for Growth

Retail Assist

Generation Alpha, born after 2010, are growing up with entirely new expectations, shaped by digital-first lifestyles. Social commerce is redefining how consumers discover and buy products, while shifts in consumer behaviour are forcing retailers to rethink how they operate, sell and scale.

article thumbnail

From “most downloaded” to underdog: Deal gives Wish a lifeline but no guarantees

Inside Retail

Wish was founded in 2010 and rose to prominence over the next decade. It was reportedly the most downloaded US shopping app in 2017 and the most downloaded e-commerce app worldwide in 2018. However, in recent years, the e-commerce platform has been struggling. Why did Wish agree to the buyout?