article thumbnail

It’s Time to Confront the Exploitation Behind Ultra-Fast Fashion

Retail TouchPoints

We need policymakers to continue efforts to close trade loopholes, enforce stronger labor protections and promote worker rights. While these efforts represent real progress, the problem is far from solved. That includes addressing extreme poverty. What Retailers and Consumers Can do Now Governments cant fix this alone.

article thumbnail

The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Burger King’s ‘How To Train Your Dragon’ Collab Part of New ‘Family-First’ Marketing Strategy

Retail Wire

On May 27, a slew of menu items related to the upcoming live-action movie release of “How To Train Your Dragon” originally presented in 2010 by DreamWorks Animation Studios, a subsidiary of Universal, the latter of which is releasing this latest franchise entry will hit Burger King restaurants nationwide.

article thumbnail

How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

Lets look at a retailer, for example, that is perhaps looking to promote its new private label brand. Prior to Oracle and Responsys, he founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. billion dollar acquisition by Oracle in 2014. and VP, Marketing at ZDNet.

article thumbnail

What Is a Rebranding Strategy and Why It Matters?

Small Biz Trends

Involving employees, HR, and marketing teams promotes alignment, reduces resistance, and guarantees the rebrand integrates seamlessly into your company culture. Regularly soliciting feedback helps identify shared beliefs that resonate with both groups, promoting a sense of ownership in the new brand.

article thumbnail

Beyond Click & Collect: True omnichannel retail in 2024

I Vend

The term omnichannel has been part of the retail world since around 2010. Promotions: customers love promotions, but they don’t all want to receive them in the same way, so retailers must be able to offer alternatives such as physical and digital coupons, and those promotions must be redeemable online, in store and via your app.

article thumbnail

How Pop Mart is Turning Toys into the Next Drop Culture Phenomenon

Retail TouchPoints

Image courtesy Pop Mart) Founded in 2010, the company moved into the U.S. Equal Parts Store and Fan Hub While online sales are a major part of the Pop Mart business, particularly when it comes to promoting new collaborations and products, stores remain the heart of the company. expansion shows its already taking hold here too.