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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle. How they do that is becoming increasingly important.

Marketing 243
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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 229
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The Berry Tea Shop launches equity crowdfunding to scale business

Inside Retail

The money raised will be used primarily to secure a new warehouse, venture into wholesale, scale marketing efforts, and introduce new products – including developing a ready-to-drink range.

Shopping 276
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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

This week, the Senate Committee on Supermarket Prices made 14 recommendations for the Government to consider amending the Competition and Consumer Act 2010 to end the alleged price gouging of the major supermarkets. Any markets with unfair pricing practices and a distinct lack of competition will come under scrutiny with the report.

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Torrid Appoints Retail Veteran as New CEO

Retail TouchPoints

As Torrid’s CCO, Muñoz will manage product, design, product development, fabrication, sourcing, technical fit, creative marketing and merchandising. Muñoz has served in a number of roles at Torrid and Hot Topic since 2010.

Apparel 217
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Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO

Retail TouchPoints

Founded by current Chairman and CEO Jamie Salter in 2010, ABG makes the bulk of its revenue from licensing its roster of more than 30 brands. We are a licensing business and are purely focused on brand identity and marketing.”. Bloomberg News estimated that ABG could be worth as much as $10 billion in its initial public offering.