Digital Transformation Propels Burton’s Omnichannel Growth Plans
Retail TouchPoints
JULY 29, 2020
Burton’s business has changed over the years, from almost exclusively wholesale to a 75%/25% mix of wholesale and DTC, but its systems hadn’t changed with it, explained Josee Larocque, Burton’s SVP of DTC and Digital Transformation in an interview with Retail TouchPoints.
Let's personalize your content