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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. How they do that is becoming increasingly important.

Marketing 289
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How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

Retail TouchPoints

While there’s no magic answer, there are three key tactics marketers can use: data-driven pricing, personalized marketing and strategic use of AI tools. Marketing Efficiency: Doing More with Less Making a return on ad spend (ROAS) is becoming harder to achieve as advertising costs continue to rise.

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Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences

Retail TouchPoints

Born from 2010 onward, Gen Alpha has grown up surrounded by smartphones, voice assistants and digital wallets. Younger consumers will expect retailers to be upfront about how they handle personal information, and they’ll want clear, easy ways to choose how much they share. Should Retailers Embrace Cryptocurrency Payments?

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

So, what is driving the renewed consumer interest in True Religion today? Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. The first major turnaround tactic was taking a step back to realise who True Religion’s ideal consumer base is today.

Fashion 130
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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. Emerging markets Global expansion is now a major growth driver for the business. Pop Mart’s revenue from international markets reached 13.5 billion RMB, accounting for 29.7 per cent last year.

Marketing 130
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How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to stay ahead. Consumers today are no longer giving their attention or money to a singular brand or retailer as previous generations did. Who is the Movable Middle Consumer and Why do They Matter?

Consumer 147
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MindArc awarded on the global stage as ANZ’s first platinum tier Shopify Agency

Inside Retail

Shopifys commitment to innovation is second to none, releasing over 100 new features every six months it keeps us busy and keeps the retailers at the forefront of technology with a net result of a truly engaging retail consumer experience,” he said. MindArcs expertise goes far beyond e-commerce websites.