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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Now, post-pandemic, customers are returning to in-store shopping in droves and are looking for the best deals and prices on their favorite brands.

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Last-Mile Delivery and Its Impact on Urban Mixed-Use Environments

Retail TouchPoints

Health organizations, urban planners, and economists predict ongoing urbanization in the future ( World Health Organization , 2010). As kids return to school, adults go back to the office and the gym, and our cities fully reopened, we will still want the convenience of the delivery of food and goods to our homes.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

And if a customer’s first experience of your brand is a crashed site, you can be sure they’re unlikely to return. These include: Website infrastructure costs Advertising and marketing expenditure Customer support costs Checkout fraud costs. Niels Henrik Sodemann has been CEO and Co-founder of Queue-it since its inception in 2010.

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FTC Uses Civil Penalty Authority in Rayon-as-Bamboo Cases

Hunton Andrews Kurth

According to the FTC’s complaints, the retailers advertised numerous textile products as made of bamboo when in fact they may have originated from bamboo but had been manufactured and processed into rayon. The retailers are alleged to have failed to identify these products as made of rayon in violation of the Textile Act.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In 2010 , adults in the U.S. I don’t care if you discovered it on Instagram and you’re still on the Instagram app, if there is a client complaint or return they’re coming back to Sephora, so regardless, it should feel as good as our website.”. and What do retailers, brands and social media platforms have to do to get there?

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. A focused, disciplined advertising approach. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S.,