Retail TouchPoints
MAY 18, 2023
Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.
Retail TouchPoints
AUGUST 17, 2022
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.
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Inside Retail
SEPTEMBER 23, 2021
It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75 Focus on discovery.
Inside Retail
DECEMBER 3, 2023
We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.
Retail TouchPoints
MARCH 11, 2024
The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected. Gen Z consumers are neither easy to define nor predictable in their shopping habits.
Inside Retail
OCTOBER 13, 2022
Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. They’ll be vital consumers for brands to target.
Inside Retail
OCTOBER 21, 2022
He said, “I started my first advertising agency when I was 21. I landed the job of GM at General Pants in 2006, and then in 2010, I became CEO. We were having dinner at his house, and he asked me to grab another bottle of wine from a room, and it was full of books, so I asked him, “What’s with all the books?”.
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