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If you do subscribe to our retailtrends newsletter to get the latest retail insights & trends delivered to your inbox 4. Successful retailers have long known about the power of a strong private label brand. Having a great private label brand gives customers a reason for choosing one retailer over another.
Target’s All in Motion private label clothing brand By Tricia McKinnon One of the oldest tricks in a retailer’s playbook is to have a portfolio of great private label brands. Back in the early 2000s Target was known for its cheap chic clothing but by the time the recession hit in 2008 and 2009 Target had lost its way.
Along with refillable stations and bulk sections in grocery stores, which we’ll cover in an upcoming blog post, retailers and CPG companies are looking at the following solutions: Reducing packaging. Since 2009, Waitrose has reduced its own-brand packaging by almost 45%. They] replaced the foam cases used in the past.
If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. This process of ordering and returning goods is very expensive. Take mattress retailer Casper.
66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Core to any eCommerce business is website traffic that returns on a frequent basis.
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