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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Revolve SVP’s playbook for going global and the importance of localisation

Inside Retail

The decision follows the success of a pop-up shop that Revolve and its sister site FWRD opened in the same location last December. Here, Li speaks to how Revolove’s global growth is driven by localisation strategies that deliver the best service to its customers within each region. Kai Li: That’s a really good question.

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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.

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Buy Now, Pay Later: The Gen Z Alternative to Credit Cards

Retail TouchPoints

This generation has taken to this payment option faster than any other, but looking at their history it is easy to see why. Gen Z has grown up with a steady decrease in the use of physical payment, coupled with major advancements in fintech. Late or missed BNPL payments have their own consequences. with Klarna.”.

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Cryptocurrency: The good, the bad and the ugly

Inside Retail

In 1937, Coca-Cola introduced its first coin-operated vending machine in the US, selling a bottle of Coke for a nickel. Cryptocurrencies have evolved beyond their origin as a payment system for a niche group of people who didn’t trust the global banking system. Bitcoin was the first major cryptocurrency, created in 2009.

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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

At the time, the focus was on Generation Z, those born between 1995 and 2009. The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Yet, a new generation was about to begin.

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Net-A-Porter to exit China: What’s the future for multi-brand luxury platforms?

Inside Retail

The online platform is expected to cease operations from March next year. The closure of their China operations likely stems from an inability to sustain further financial losses.” Alibaba provided the joint venture with technology infrastructure, marketing, payments, logistics, and other technology support.