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How to Market Your Brand During a Recession

Rangeme

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Together, these trends point toward an economic slowdown and potential recession. Many factors remain within a brand’s control, including marketing efforts. How to Market in a Downturn.

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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

Then UNIQLO had another moment in 2009 when it launched its “ultra light down” jackets. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. share of the Chinese apparel market, larger then any other brand. Do you like this content?

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8 Things to Know About ThredUp’s Growth & Challenges

Indigo 9 Digital

ThredUP which was founded in 2009 has become one of the more popular destinations for secondhand clothing with the CEO of ThredUp, James Reinhart, saying that: “I started ThredUp back in 2009 after staring at a closet full of clothes that I never wore. billion at the company’s opening price on the stock market. of revenue.

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Back in 2009 it launched its mobile app. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox Starbucks’ mobile app is also tied to its loyalty program.

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8 Things You Need to Know About Block (Formerly Known as Square)

Indigo 9 Digital

First there was Square which was founded in 2009. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Block believes that between Square and Cash App the addressable market opportunity is $200 billion up from $60 billion in 2017.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In 2009 Amazon’s shipping and fulfillment costs were 15.6% What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all.

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3 Elements of Amazon’s Clothing Strategy to Watch

Indigo 9 Digital

Gap’s sales volumes has been falling, and the brand is losing market share,” said Neil Saunders, managing director of retail at GlobalData. Opening a store on Amazon is another route to market and, theoretically, exposes Gap to a lot more shoppers as Amazon has a lot of traffic to the fashion part of its site.

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