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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). One way to reach polychannel shoppers is through retail media networks. of total digital ad spend in 2024.

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Best Retail Marketing Tips for 2019

Retail Next

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial. Leverage email marketing. It makes marketing easy and effective.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% Yet many retailers haven’t begun leveraging AI to its fullest potential. It’s the ideal tool for helping marketers to ensure a more personalized customer experience.

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G’day USA: What’s driving the wave of Aussie brands taking on American retail

Inside Retail

They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. However, it hasn’t been all smooth sailing, especially in recent years.

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How designer label Dion Lee is positioning itself for global expansion

Inside Retail

Dion Lee is a luxury brand established back in 2009 by its namesake designer in Sydney, Australia. The founder and creative director hit the runway straight out of fashion school showcasing his first collection in a Kings Cross car park at Australian Fashion Week in 2009.

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eMarketer: COVID-19 Retail Recovery Will Take Longer Than ‘Great Recession’ Rebound

Retail TouchPoints

Before the pandemic prompted closures of retail stores around the globe, eMarketer had forecast that 2020 worldwide retail sales would reach $26.46 The magnitude of the downturn and pace of recovery will be harder on the retail market than the Great Recession,” according to an article on the eMarketer site.