From Omnichannel to Polychannel: How FMCG Shopping is Changing
Retail TouchPoints
OCTOBER 25, 2024
Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). One way to reach polychannel shoppers is through retail media networks. of total digital ad spend in 2024.
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