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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

Hoka was founded in 2009 with a single vision to make running long distances feel easier by crafting a shoe optimised for downhill speed but it didnt take long for its founders, Jean-Luc Diard and Nicolas Mermoud, to realise that its ultra-cushioned sole could translate to road running. Its latest release, the Bondi 9 is no exception.

Marketing 245
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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

Consumer 325
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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. Beer Cartel launched its beer subscription service back in 2009 and it now accounts for about 80 per cent of the online business, according to Kelsey.

Consumer 231
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246
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Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations

Retail TouchPoints

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. IBM’s Institute of Business Value (IBV) has just completed significant research into the priorities and decisions for supply chain operations and sustainability in partnership with The Consumer Goods Forum.

Consumer 246
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Estee Lauder’s international president Peter Jueptner to depart after 16 years

Inside Retail

He joined Estee Lauder in 2009 as senior VP, Strategy, New Business Development and Transformation Initiatives and was promoted to president, EMEA in 2016. During his tenure, Jueptner led the transformation of the companys global commercial organization to respond to consumer needs across geographies and channels.