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How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130
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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). But will creators be impactful in marketing an FMCG product purchased weekly at the supermarket?

Shopping 262
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Evolve Estates announces new tenants for The Grosvenor Centre, Northampton

Retail Focus

Evolve Estates , part of commercial property and investment collective M Core, has announced the arrival of two new tenants at The Grosvenor Centre in Northampton. Leading fashion retailer H&M has exchanged on a substantial 29,160 sq ft unit on The Parade at the prominent retail and leisure destination.

Fashion 147
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Rothy’s Names New CEO and President as Co-Founders Move Up

Retail TouchPoints

She also served as President and CEO of Charlotte Russe from 2009 to 2019 and has served on the boards of companies including Kendra Scott, Levi Strauss & Co. Quanbeck’s previous experience includes serving as CFO of Charlotte Russe and seven years at Bank of America Merrill Lynch in its consumer and retail investment banking group.

Finance 249
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Home Depot ‘Retool Your School’ Program Awards Nearly $3 Million to 42 HBCUs

Retail TouchPoints

Since the program’s inception in 2009, the retailer has invested more than $12 million to provide HBCUs with needs-based grants for campus renovations. The Home Depot has a proud legacy of supporting and uplifting HBCUs,” said Molly Battin, SVP and Chief Marketing Officer at The Home Depot in a statement.

Marketing 241
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Williams-Sonoma Promotes Veteran Insider to Brand President Role

Retail TouchPoints

Carbullido joined Williams-Sonoma in 2009 as VP, Pottery Barn Ecommerce, and since 2014 has served as its Chief Marketing Officer, leading marketing strategy and operations across the retailer’s portfolio of brands. He is replacing Ryan Ross, who resigned earlier this month for a leadership position outside the company.

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Z Gallerie Files for Bankruptcy Again, Looks for Buyer 

Retail TouchPoints

The saga began in 2009, with the brand’s first filing, and then in 2019 it was acquired by DirectBuy, a discount home goods membership club, which had recently been acquired by parent company CSC Generation. million to AT&T; and nearly $400,000 to Google. It has received a $1.1 million to Federal Express; $1.1

Marketing 235