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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312
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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. This is just the beginning!

Wholesale 275
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Windsor Fashions to ‘Capitalize on Return to Normalcy’ with 150 New Locations by 2023

Retail TouchPoints

During the 2008 recession, Windsor began expanding its footprint, and the retailer plans to do the same now as the waning of the COVID-19 pandemic spurs a resurgence of social occasions. The retailer refers to its model as a “Nationalized Boutique,” with each store featuring its own assortment unique to its market.

Fashion 279
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Revolve SVP’s playbook for going global and the importance of localisation

Inside Retail

I’m responsible for the profit and loss of the international markets. There are two areas that I’m less involved in: merchandising, because you need a very large team to run that, and brand marketing. When I was at Shopbop I was only allowed to do marketing. IR : When did Revolve go global?

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eMarketer: COVID-19 Retail Recovery Will Take Longer Than ‘Great Recession’ Rebound

Retail TouchPoints

“The magnitude of the downturn and pace of recovery will be harder on the retail market than the Great Recession,” according to an article on the eMarketer site. After the 2008-2009 financial crisis, it took the majority of affected markets approximately one year for retail sales to return to pre-crisis levels.

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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Apparel 243
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Why Australia’s ‘great resignation’ is a myth: The Conversation

Inside Retail

Leaving and changing jobs is a sign of a healthy, well-functioning labour market. Of course, it is possible Australia’s labour market will change direction and ape the US labour market. As in the US many of them might be reluctant to return to the office. million Australians left their jobs. That’s not unusual.

Returns 264