Remove 2008 Remove Marketing Remove Retail Trends
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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. To stem heavy losses from the program Blockbuster had to raise the price of the program causing customer churn.

Kiosk 122
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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack tries to differentiate itself by adapting to local markets. Shake Shack’s philosophy is no different when its expanding into international markets. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. The ability to see and act on emerging trends. With these trends in the back of Öste’s mind he created a patented process that uses enzymes to liquefy raw oat kernels.

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Warby Parker’s Strategy: 6 Things it Did Differently to Get a $2 Bln Valuation in a Decade

Indigo 9 Digital

By Tricia McKinnon Warby Parker is now a household name but in 2008 when the co-founders were at Wharton completing their MBAs they started discussing an idea that has turned into a multibillion dollar business. From the beginning, Warby Parker filled a gap in the market by solving a real-world problem. World-class public relations.

Fashion 98
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Brand Loyalty is Put to the Test

Rangeme

While shifting consumer loyalty could represent a market threat to incumbent category leaders, “This is a huge opportunity for emerging brands,” said Jared Kligerman, Co-Founder, Wander Nut Butters. Since the 2008 recession, consumers started to look for brands and products that offer better value for money. Marketing Charts.

Consumer 105
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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97
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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

It all began in 2008 when Paltrow sent her first weekly newsletter which focused on lifestyle advice to family and friends. Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” Entering a niche market is much scarier.