Indigo 9 Digital

MAY 31, 2022

By Tricia McKinnon Warby Parker is now a household name but in 2008 when the co-founders were at Wharton completing their MBAs they started discussing an idea that has turned into a multibillion dollar business. From the beginning, Warby Parker filled a gap in the market by solving a real-world problem. World-class public relations.

Fashion 98

Fashion Consumer Marketing Retail Trends 98

Rangeme

NOVEMBER 26, 2021

While shifting consumer loyalty could represent a market threat to incumbent category leaders, “This is a huge opportunity for emerging brands,” said Jared Kligerman, Co-Founder, Wander Nut Butters. Since the 2008 recession, consumers started to look for brands and products that offer better value for money. Marketing Charts.

Consumer 105

Consumer Customer Retention Shopping Marketing 105

Indigo 9 Digital

MARCH 31, 2023

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97

Apparel Department Stores Beauty and Health Wholesale 97

Indigo 9 Digital

FEBRUARY 13, 2023

It all began in 2008 when Paltrow sent her first weekly newsletter which focused on lifestyle advice to family and friends. Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” Entering a niche market is much scarier.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

APRIL 5, 2022

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Tmall.com spun off from taobao.com in 2008 to connect higher-end brands with consumers. Alibaba’s cloud computing business is the market leader in China. Source: Investopedia.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Indigo 9 Digital

JANUARY 17, 2023

Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein. While Shein is based in China its target market is international. Do you like this content?

Fast Fashion 52

Fast Fashion Fashion Shipping Target Market 52

Indigo 9 Digital

MARCH 9, 2023

Many consumers started shopping at these retailers during the 2008-2009 recession and kept shopping at these stores once the recession was over. This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. Do you like this content?

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

FEBRUARY 28, 2023

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Explore unconventional and creative marketing. This allowed her to focus on a gap in the market (teens wanting fuller lips). Focusing on one product also simplifies marketing.

Advertising 98

Advertising Consumer Returns Promotions 98

Indigo 9 Digital

MAY 30, 2022

Kendo was created in 2008 as an incubator by LVMH as a way to create brands that could be sold in LVMH owned Sephora. Landing such a coveted partnership allowed Rihanna to pair her marketing savvy with deep talent in the beauty industry. Just ask Rihanna. A world class partnership in the making. Do you like this content?

Retail Trends 52

Retail Trends Marketing Consumer Management 52

Indigo 9 Digital

MAY 19, 2023

By Tricia McKinnon If you have been paying attention you will have noticed a trend, a move towards really cheap clothing. You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Do you like this content? Stores at the centre.

Fast Fashion 52

Fast Fashion Advertising Returns Fashion 52

Retail Adventures

JUNE 6, 2021

The following is an insight-packed interview we did with Competera , a technology company that offers a comprehensive pricing platform to save costs, recover profits and meet new shopping patterns with the help of a sophisticated market-driven engine. We discussed the customer experience in the post-COVID era.

Visual Merchandising 52

Visual Merchandising Payment Services Customer Experience Consumer 52

Indigo 9 Digital

APRIL 27, 2022

With Shipt’s network of local shoppers and their current market penetration, we will move from days to hours, dramatically accelerating our ability to bring affordable same-day delivery to guests across the country,” said John Mulligan, Target’s chief operating officer, in 2017 following the purchase of Shipt. Do you like this content?

Department Stores 52

Department Stores Shopping Fulfillment Consumer 52