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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. Now it’s the inversion.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312
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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. RTP: You’ve gone through quite a journey from when you started the business in 2008. This is just the beginning!

Wholesale 275
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Runway launches Vhernier, bringing Milanese elegance to Vietnam 

Inside Retail

Furthermore, we believe the maison will benefit from our willingness to invest in marketing activities, which will contribute to increasing the Vhernier brand awareness locally. Established in 2008, Runway Vietnam offers luxury clothing, accessories, handbags, jewelry, and interior designs. per cent during 2024-2032.

Jewelry 130
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Myer seeks to merge with Premier Investments’ Apparel Brands

Inside Retail

Myer proposes an all-scrip merger in which it would acquire Premier’s Apparel Brands – previously called the Just Group before Premier acquired the business in 2008 – in exchange for the issue of new Myer shares to Premier. The proposal is non-binding, indicative and conditional.

Apparel 306
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Aje trims head office workforce

Inside Retail

Aje has removed 20 head office positions as part of the company’s strategic review amid challenging market conditions. Founded in Melbourne in 2008, Aje now has stores across Australia and New Zealand and an e-commerce site for international orders.

Marketing 274
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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. Targeted marketing. That’s really where the market is heading. How did we come out of it?