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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 303
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Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008

Small Biz Trends

Figures shown in FreddieMac’s Primary Mortgage Market Survey (PMMS), show that as of June 16, the average rate on a 30-year loan is now 5.78%, rising from 5.23%. Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008. Mortgage rates have surged this week, moving up by more than half a percentage point.

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Aje trims head office workforce

Inside Retail

Aje has removed 20 head office positions as part of the company’s strategic review amid challenging market conditions. Founded in Melbourne in 2008, Aje now has stores across Australia and New Zealand and an e-commerce site for international orders.

Marketing 274
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Myer seeks to merge with Premier Investments’ Apparel Brands

Inside Retail

Myer proposes an all-scrip merger in which it would acquire Premier’s Apparel Brands – previously called the Just Group before Premier acquired the business in 2008 – in exchange for the issue of new Myer shares to Premier. The proposal is non-binding, indicative and conditional.

Apparel 306
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The “Great Mall Resurgence” in the American retail market

Inside Retail

However, in the past two decades, the American mall has been standing on shaky ground due to factors like the 2008 recession and, more recently, the butterfly effect of the Covid-19 pandemic. The post The “Great Mall Resurgence” in the American retail market appeared first on Inside Retail Australia. per cent and 15.3

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More Australians lose trust in supermarket pricing, ACCC says

Inside Retail

The Australian Competition and Consumer Commission’s (ACCC) interim report for supermarkets inquiry revealed that almost 50 per cent of consumers now ‘often’ or ‘always’ compare prices before shopping, a significant increase from 17 per cent found by the watchdog’s 2008 Grocery Inquiry.

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Grown Alchemist taken private as L’Occitane sells stake to former CEO

Inside Retail

Grown Alchemist said the move will help it accelerate growth and drive development in key markets including North America and China. Founded in Australia in 2008 by Melbourne siblings, Jeremy and Keston Muijis, Grown Alchemist has a presence in more than 40 countries. ” The brand will be headquartered in London.

Marketing 264