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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Fast fashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. In France this system has already been in place since 2008 under an organisation called Refashion. As in Spain, textile waste associations would be set up in each country.

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Windsor Fashions to ‘Capitalize on Return to Normalcy’ with 150 New Locations by 2023

Retail TouchPoints

Fast fashion retailer Windsor Fashions is planning to open 150 new stores over the next two years, adding to its current fleet of 230 locations across 42 states in the U.S. The company already has opened 10 new locations in the last 12 months.

Fashion 274
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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. The price of fast fashion.

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo. Forever 21 first entered China in 2008 but left the country a year later. The store is slated for the Jingjiang Impression City shopping center in Taizhou, a city located near Shanghai.

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How Resale is Driving the Reinvention of Luxury Retail

Retail TouchPoints

Chala outlined the timeline of resale’s rise, beginning with the 2008 recession and the resulting reboot of consumers’ mindsets about spending. Gen Z] has this massive demand for luxury fast fashion , what we now call the ‘affordable luxury’ sector. Look at brands Sandro and Maje.

Consumer 300
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Shein chooses Tokyo for its first permanent store in the world

Inside Retail

Fast fashion retailer Shein is set to open its first permanent store in the world – in Japan’s capital Tokyo. The store, located in the bustling fashion precinct of Harajuku, will open on November 13. Shein’s first brick-and-mortar store will display items and styling that caters to the Japanese market.