Interview: How Wish aims to compete with rivals Shein and Temu
Retail Gazette
OCTOBER 24, 2023
Wish now sits in a highly saturated market – not forgetting about the biggest Chinese giant Alibaba – but its not looking to do “same thing, just a little bit better”, explains Monico. When it launched in 2010, Wish.com was the only manufacturer-direct discount shopping app on the market.
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