Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand
Retail TouchPoints
MAY 20, 2022
The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.
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