Developing the Optimal Lifecycle for Successful Promotions
Retail TouchPoints
DECEMBER 3, 2021
A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. So how can retailers make the right pricing and promotion decisions to truly boost profits without wasting time?
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