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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 306
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Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008

Small Biz Trends

Figures shown in FreddieMac’s Primary Mortgage Market Survey (PMMS), show that as of June 16, the average rate on a 30-year loan is now 5.78%, rising from 5.23%. Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008. Mortgage rates have surged this week, moving up by more than half a percentage point.

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Shopify research provides new insights on building brands consumers love

Inside Retail

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246
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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 346
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More Australians lose trust in supermarket pricing, ACCC says

Inside Retail

Many Australians have lost trust in supermarket pricing, with more consumers now comparing prices between stores before making a purchase. “Many consumers have told us that they are losing trust in the sale price claims by supermarkets,” said Mick Keogh, ACCC deputy chair.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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From Calories to Carbon: Where Food Labeling Meets Sustainability

Retail TouchPoints

From preventing foodborne illness outbreaks to revealing specific calorie counts, labels have evolved to meet the needs of consumers, providing the context and critical information to impact daily decision-making. It also shows up in a business’ bottom line, given that eco-conscious consumers are willing to pay 9.7%

Consumer 244