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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347
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Consumer prices rise at fastest clip since 2008

Retail Wire

Consumer prices jumped five percent year-over-year in May (3.8 percent, excluding food and energy), the biggest increase since August 2008, the Labor Department reported. Used car and truck prices, which have climbed nearly 30 percent over the past year, were one of the major factors driving up the Consumer Price Index.

Consumer 100
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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

Now, Bogg Founder and CEO Kim Vaccarella is bringing the bag to even more consumers thanks to a new partnership with Target. However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. RTP: You’ve gone through quite a journey from when you started the business in 2008.

Wholesale 275
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Shopify research provides new insights on building brands consumers love

Inside Retail

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246
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US Retailer Holiday Hiring To Drop to Levels Last Seen in 2008

Retail Wire

US retailers are anticipated to hire the fewest seasonal workers for the upcoming holiday season since 2008 due to escalating labor expenses and uncertain consumer confidence, reveals a report by Challenger, Gray & Christmas.

Consumer 113