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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. What are you listening to?

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. And when you go to the Jersey Shore, it’s an all-day affair: you pack up at 7 a.m., This was the only bright spot at an otherwise dismal time. What initially inspired you to come up with the Bogg Bag?

Wholesale 275
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312
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Runway launches Vhernier, bringing Milanese elegance to Vietnam 

Inside Retail

As Vhernier is from Milan, the boutique showcases pure Milanese elegance through its minimalist shapes and soft colour palette, accented with touches of coral and eggshell, Marta Moruzzi, collection merchandising manager and international development at Vhernier, told Inside Retail. per cent during 2024-2032.

Jewelry 130
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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. Targeted marketing. That’s really where the market is heading. said Krakovsky.

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Aje trims head office workforce

Inside Retail

Aje has removed 20 head office positions as part of the company’s strategic review amid challenging market conditions. “As a result of this, we have made the difficult decision to reduce roles at head office and remove a number of positions no longer deemed vital within our business.”

Marketing 274