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Developing the Optimal Lifecycle for Successful Promotions

Retail TouchPoints

A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. So how can retailers make the right pricing and promotion decisions to truly boost profits without wasting time?

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? This is just the beginning!

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Social commerce Zheng commented on how luxury brands and retailers are increasingly using social media platforms such as Facebook, Instagram, Pinterest and TikTok to advertise and promote their products, leveraging targeted ads and sponsored posts to generate consumer interest in their offerings. billion market in 2023.

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Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. It’s a little bit like in Australia, where we promote Kmart and Anko is in the store.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Take the 2008 Beijing Olympics, for example, where Usain Bolt’s electrifying performances in the 100m and 200m sprints captivated the world. Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world.

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