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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. But we are looking at advertising in a positive light going forward. This is just the beginning!

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. Forever 21 first entered China in 2008 but left the country a year later. The Chinese ecommerce market is expected to be worth $3.3 to manage Forever 21’s China operations.

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Part of successful advertising is understanding how people engage with their environments.

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Why the founder of Culture Kings wants retailers to sell with emotion and magic

Inside Retail

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation.

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Developing the Optimal Lifecycle for Successful Promotions

Retail TouchPoints

With this, marketing and merchandising teams can share a single vision for every promotion to reduce errors like conflicting or overlapping offers. This also works for promotions created in tandem as part of a marketing campaign, wherein it is essential for retailers to see an overall evaluation of predicted success.