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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? This is just the beginning!

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. Forever 21 first entered China in 2008 but left the country a year later.

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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children. The label drew fire in recent weeks over two separate campaigns that were posted online.

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Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Social commerce Zheng commented on how luxury brands and retailers are increasingly using social media platforms such as Facebook, Instagram, Pinterest and TikTok to advertise and promote their products, leveraging targeted ads and sponsored posts to generate consumer interest in their offerings. billion market in 2023. per cent year-on-year.

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Why the founder of Culture Kings wants retailers to sell with emotion and magic

Inside Retail

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position.

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