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What Factors Drive the Latest Retail Trends? 

365 Retail

This changed in 2007, with the launch of Facebook Ads giving businesses their first real opportunity to enter this area. One way that marketing campaigns can use these platforms to their advantage is by telling stories and allowing influencers to react on their accounts to capture the imagination of their followers.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. While Netflix was able to eat its own lunch by launching a small streaming service in 2007 which would eventually displace its video rental business Blockbuster was unable to pivot fast enough again into streaming, essentially sealing its fate. “My

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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. With 917 stores in China, China is UNIQLO’s number one international market making up approximately 25% of UNIQLO’s revenue. In 2007 UNIQLO unsuccessfully bid to take over Barney’s New York.

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain." s chief marketing officer. “A CEO Tarang Amin.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. Most mid-priced retailers like Sears or JCPenney or Gap are struggling not just because of poor assortments but due to consumer economics. billion and $32.6

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What You Need to Know About Flipkart’s Strategy

Indigo 9 Digital

By Tricia McKinnon India has the fourth largest eCommerce market in the Asia Pacific region behind China (#1), Japan (#2) and South Korea (#3). But India’s retail eCommerce sales are growing quickly, up 27% last year to reach $67 billion and by the end of next year India’s retail eCommerce sales are expected to surpass $100 billion.

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10 Ways to Succeed in Retail

Indigo 9 Digital

You have had success in your home market and now it’s time to expand into a new market, the United States. The first question many brands facing this opportunity will ask is how are we going to market our product in the United States? Recently two organizations started sending me marketing emails. Become a savvy marketer.