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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Wayfair Promotes Marketing Insider to CMO

Retail TouchPoints

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. Macri joined Wayfair in 2007.

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Puma Names Long-Time Adidas Exec as New CEO

Retail TouchPoints

Hoeld, who joined Adidas in 1998, held roles there in marketing, brand strategy and management leadership of the Europe, Middle East and Africa regions. Additionally, Puma has promoted Matthias Bumer, VP of Pumas Business Unit Teamsport, to Chief Commercial Officer of Puma SE, effective April 1, 2025.

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan.

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Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Target has made a number of changes across its executive leadership team, including the promotion of Christina Hennington to the newly established role of EVP and Chief Growth Officer. Sylvester, who joined Target in 2007 has served in a variety of leadership roles across strategy and merchandising, most recently as SVP of Home.

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BJ’s Wholesale Club Names Interim Leader President and CEO

Retail TouchPoints

Eddy joined BJ’s in 2007 and assumed the role of EVP and CFO in 2011. Eddy stepped in as Interim CEO on April 9 when then-President and CEO Lee Delaney passed away unexpectedly. Eddy also will join BJ’s Board of Directors. Laura Felice — currently SVP and Controller — has been appointed to replace Eddy as CFO.

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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

Target also expanded its leadership team with other promotions and expanded the duties of the Chief Growth Officer position. The office will bring together the marketing, digital and technology teams to achieve this goal. The office will bring together the marketing, digital and technology teams to achieve this goal.