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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Platypus opens 200th store, promises 30 more by June

Inside Retail

Platypus, which was acquired by Accent Group in 2007, currently has 167 stores in Australia and 34 in New Zealand. Platypus continues to be at the forefront of young trends, continually leading the market with important brands such as Dr Martens, Vans, New Balance, Converse, Crocs, and Adidas.

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Insiders

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Wayfair Promotes Marketing Insider to CMO

Retail TouchPoints

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. Macri joined Wayfair in 2007.

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Boohoo co-founder takes stake in Australian e-commerce company MySale

Inside Retail

Founded in 2007, MySale currently operates retail websites in four markets – Australia, New Zealand, Singapore and Malaysia – with its sites Oz/Sale, NZ/Sale, My/Sale and Sing/Sale. The acquisition comes just weeks after Frasers announced a bid for the 71.3 per cent of MySale shares it did not already own, having already acquired 28.7

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British retail giant takes stake in Australia’s MySale

Inside Retail

Founded in 2007, MySale currently operates retail websites in four markets – Australia, New Zealand, Singapore and Malaysia – with its sites Oz/Sale, NZ/Sale, My/Sale and Sing/Sale. The parent of House of Fraser and Sports Direct, Frasers Group, has bought a 28.7

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

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Frasers Group makes takeover bid for Australia’s MySale

Inside Retail

Founded in 2007, MySale currently operates retail websites in four markets – Australia, New Zealand, Singapore and Malaysia – with its sites Oz/Sale, NZ/Sale, My/Sale and Sing/Sale. Frasers Group is set to acquire Australian-based fashion marketplace MySale, launching a bid for the 71.3

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