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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Michel’s brand to be axed

Inside Retail

RFG acquired the business in 2007. At its height the cake chain had more than 300 stores operating. RFG to close Michels after 18 years of ownership Michels was founded by French pastry chef Michel Cattoen in Sydney in 1980. In 2015 the franchisor switched from supplying fresh cakes to frozen and there was a decline in product quality.

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Wayfair Promotes Marketing Insider to CMO

Retail TouchPoints

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. Macri joined Wayfair in 2007.

Marketing 165
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Platypus opens 200th store, promises 30 more by June

Inside Retail

Platypus, which was acquired by Accent Group in 2007, currently has 167 stores in Australia and 34 in New Zealand. Platypus continues to be at the forefront of young trends, continually leading the market with important brands such as Dr Martens, Vans, New Balance, Converse, Crocs, and Adidas.

Location 264
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Starbucks Joins Growing List of Companies Exiting Russia

Retail TouchPoints

In response to the ongoing conflict in Ukraine, Starbucks has announced that it will leave the Russian market and close all 130 stores located in the country. Starbucks entered the Russian market in 2007 and its franchises in the country are operated by Kuwait-based Alshaya Group. “As experienced a more welcoming response.

Marketing 287
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Relationshop Empowers Regional Grocers with Stor.ai Acquisition

Retail TouchPoints

regional grocers with its omnichannel and personalization tools for health and nutrition, loyalty and rewards programs, email and SMS marketing, digital circulars and data analytics of online, offline and hybrid customers. Currently, Relationshop serves clients such as Albertsons , United Supermarkets and Big Y Foods as well as 11 U.S.

Grocer 284
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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.