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Wayfair Promotes Marketing Insider to CMO

Retail TouchPoints

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. Macri joined Wayfair in 2007.

Marketing 165
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L’Oreal names Kendall Jenner as a global ambassador 

Inside Retail

Born in Los Angeles in 1995, Jenner has become one of the world’s most recognised models and one of the world’s most influential women since 2007, together with her sisters. “At Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. It matches influencers with retailers to advertise and market retailers and products across social platforms. RTP: How does ShopStyle Collective fit into the mix? Stiefel: ShopStyle Collective is our B2B influencer business.

Fashion 290
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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

Once considered a lost cause, the business has gone from strength to strength since embracing a ‘lowest price’ strategy following its acquisition by Wesfarmers in 2007. IR : How have you been going to market in terms of the marketing side? IB: We’ve done a lot of selling of our products in new markets.

Marketing 262
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99Bikes drives 6 per cent of total digital revenue from Wunderkind

Inside Retail

Established in 2007, 99Bikes is Australia’s largest bicycle retailer, with over 60 stores nationwide. The retailer partnered with Wunderkind – the leading AI-driven performance marketing solution – as part of this optimisation journey.

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Iceland boss Richard Walker calls for change in law after baby formula price cuts

Retail Gazette

Iceland boss Richard Walker joined the call for a change in advertising laws that currently ban retailers from promoting price reductions on baby formula products. The legislation also limits how retailers can advertise the formula products in store.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. But the meteoric success on TikTok of the 3D puzzle game Kanoodle (first introduced in 2007) took everyone by surprise. in November 2022. with hit educational toys and games like Sneaky, Snacky Squirrel and Playfoam.

Shopping 244