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Wayfair Promotes Marketing Insider to CMO

Retail TouchPoints

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. Macri joined Wayfair in 2007.

Marketing 146
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L’Oreal names Kendall Jenner as a global ambassador 

Inside Retail

Born in Los Angeles in 1995, Jenner has become one of the world’s most recognised models and one of the world’s most influential women since 2007, together with her sisters. “At Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. It matches influencers with retailers to advertise and market retailers and products across social platforms. RTP: How does ShopStyle Collective fit into the mix? Stiefel: ShopStyle Collective is our B2B influencer business.

Fashion 281
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99Bikes drives 6 per cent of total digital revenue from Wunderkind

Inside Retail

Established in 2007, 99Bikes is Australia’s largest bicycle retailer, with over 60 stores nationwide. The retailer partnered with Wunderkind – the leading AI-driven performance marketing solution – as part of this optimisation journey.

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Iceland boss Richard Walker calls for change in law after baby formula price cuts

Retail Gazette

Iceland boss Richard Walker joined the call for a change in advertising laws that currently ban retailers from promoting price reductions on baby formula products. The legislation also limits how retailers can advertise the formula products in store.

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Retail appointments for the week

Inside Retail

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. He also led Jimmy Choo from 2007 to 2012, and has held senior positions at Yves Saint Laurent, Gucci and other luxury brands.

Fashion 130
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Amazing Business Radio: Dennis Yu

Hyken

How to Use TikTok for Marketing and Customer Service. Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Advertise on TikTok. There are so many users, and there are not that many advertisers. This might change in a year.