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Amazon will now not only help sellers offer fast delivery and easy returns as it has for years with its Fulfilled by Amazon (FBA) service, but it also will help sellers manage the entire supply chain , from manufacturer through to the customer’s door.
Using a customerexperience automation solution to collect and analyze customer data as a way to predict likely returns based on the order’s characteristics (multiple sizes of the same black dress, for example) can also help you to plan and predict return volume. This drives nuanced changes in communication.
There are multiple investment areas — customerexperience, customer data, fulfillment spend — that tend to get prioritized more highly in digital-only businesses,” said Hilding Anderson, Head of Strategy for Retail, North America at Publicis Sapient in an interview with Retail TouchPoints at the time of the Saks deal.
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