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Mitigate Worker Shortages by Streamlining Recruitment and Hiring Processes

Retail TouchPoints

On the other hand, a large portion of new job seekers will explore gig work as a way to make money instead of working in retail, which could negatively impact the retail talent market. Eric Holwell is SVP, Strategy, at Bayard Advertising.

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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions in new revenue streams and profits on the table unless they pull the trigger. Follow The Leaders. Kroger and Walmart provide great examples to learn from.

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Facebook Meta changing the way small businesses market themselves

Inside Retail

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

Marketing 130
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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel.

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Why Ksubi CEO Craig King reads a book a fortnight, and says you should too

Inside Retail

When I was about 28, my girlfriend’s best friend was dating a guy who was reasonably famous from a marketing perspective. He said, “I started my first advertising agency when I was 21. I landed the job of GM at General Pants in 2006, and then in 2010, I became CEO. I was competing against guys that were 50.

Boutique 246
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Renfroe to succeed Irby as Publix’ marketing VP

Mass Relators

— Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. Renfroe, 42, began her Publix career in 2005 as a marketing support associate in Lakeland, Florida. She was promoted to her current role of director of marketing operations in 2019.

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Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. In a now-infamous 2006 interview, Jeffries stated, “We go after the cool kids. What went wrong In the 90s and early 2000s, Abercrombie & Fitch was at the peak of the mall scene.