With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership
Retail TouchPoints
JUNE 6, 2023
Costco pioneered the paid membership retail model more than 35 years ago, and Amazon ’s iteration, its Prime membership, launched in 2005, further acclimatizing shoppers to the idea. Top membership programs in the U.S. today (Source: SUBTA Annual Report) The idea isn’t new. Today, both Amazon and Costco have a significant portion of the U.S.
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