How Brands Large and Small are Leaning into the Amazon Effect to Compete
Retail TouchPoints
SEPTEMBER 8, 2021
It’s not just possible but inevitable that retailers can thrive on Amazon and compete with it at the same time. A business model that was only possible with their unparalleled investment in the systems and shipping, fulfillment and supply chain infrastructure to support it. The purchasing power of $79 in 2005 equals about $109.90
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