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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Ads Coming to Prime Video in 2024, but Amazon Promises ‘Meaningfully Fewer’ than on Other Streamers

Retail TouchPoints

The bulk of the statement was spent touting the larger benefits of Prime membership and how those benefits have expanded since the offering first debuted in 2005. Most of the shoppable TV experiences happening today are currently activated via advertising. But for brands, this is almost certain to be a welcome development.

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The Home Depot Promotes Insider to President and COO

Retail TouchPoints

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. In his new role, he will assume additional responsibility for global store operations, global supply chain and outside sales and service.

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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel.

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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

Amazon, which launched Prime in 2005 and has around 170 million subscribers in the US, said it is willing to defend itself in court. Savage X Fenty’s marketing also informed customers that those charges could be used as purchase credits without telling them that the credits only applied to purchases of $49.95

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Phil Knight, the co-founder of Nike, famously once said he hates advertising. When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Nike had 14 per cent market share of technical running shoes.

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Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Advertising for a product, the design of which will be claimed as trade dress, should direct the consumer to “look for” whatever traits will be claimed as trade dress. 1] Christian Louboutin S.A.