Granado’s 154-year journey to bringing Brazilian fragrance to the world
Inside Retail
JULY 9, 2024
From pharmaceuticals to fragrance Granado opened the doors to Brazil’s oldest pharmaceutical shop, which also served the Brazilian Imperial family, in Rio de Janeiro in 1870. The New York City store, located at 611 Madison Avenue in Midtown is the epitome of how Granado wishes to present itself to the American retail market, Sissi explained.
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